A Updated Identity for Great British Railways is Revealed.
The Transport Department has revealed the logo and livery for Great British Railways, signifying a notable advance in its plans to bring the railways under nationalisation.
An Patriotic Palette and Iconic Logo
The updated livery showcases a Union Flag-inspired design to echo the national flag and will be rolled out on rolling stock, at railway stations, and across its digital platforms.
Interestingly, the logo is the iconic double-arrow design currently used by the national rail network and previously designed in the 1960s for British Rail.
A Rollout Plan
The rollout of the branding, which was created in-house, is expected to happen in phases.
Passengers are expected to start spotting the newly-branded trains on the national network from the coming spring.
Throughout the month of December, the visuals will be showcased at key stations, such as London Bridge.
A Path to Nationalisation
The legislation, which will allow the creation of Great British Railways, is currently moving through the House of Commons.
The government has said it is bringing back into public ownership the railways so the system is "owned by the public, working for the passengers, not for profit."
The new body will consolidate the running of train services and infrastructure under a single organisation.
The government has claimed it will combine 17 different entities and "cut through the notorious red tape and poor accountability that has long affected the railways."
App-Based Features and Existing Public Control
The introduction of GBR will also involve a dedicated app, which will allow passengers to check timetables and purchase journeys free from surcharges.
Passengers with disabilities users will also be have the option to use the application to book support.
A number of franchises had earlier been taken into public control under the previous administration, including Southeastern.
There are now seven train operators now in public hands, representing about a one-third of rail travel.
In the past year, c2c have been brought into public ownership, with further franchises expected to follow in the coming years.
Official and Sector Comments
"This isn't just a new logo," stated the relevant minister. It represents "a new railway, shedding the issues of the past and concentrated completely on delivering a genuine public service."
Rail leaders have welcomed the pledge to enhancing the passenger experience.
"The industry will carry on to cooperate with industry partners to ensure a seamless changeover to GBR," a senior figure said.