Emma Coates Leaves England Under-23s Post to Assume Command at National Women's Soccer League's Bay FC
In a significant career move, the 34-year-old coach has left her position leading the England Women’s Under-23 national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who led the California club during its inaugural two seasons in the premier American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.
“It has been a privilege to serve my time with the FA,” stated Coates. “It has helped shape me both on and off the pitch. I am now prepared and eager to test my abilities in a different setting.”
Proven Developer
Since taking charge in 2023, Coates oversaw the England U23s through fixtures including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to the United States is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the English top division.
The club's chief executive, a former FA women’s technical director, highlighted Coates's abilities: “She is both an excellent coach, but she also has a strong record of nurturing talent to thrive domestically and internationally.”
“She is an outstanding leader of people and culture and has the tactical philosophy we were seeking,” she continued.
The Task Ahead
Bay FC had a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its first year before facing difficulties to a 13th-place finish in 2025.
Gavin Step, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their contributions and wish them all the best with their next chapter. Emma, with Gemma, has played a key role in bolstering the progression route between the young Lionesses and the first team.”
“Together, they have directly influenced the development of many young players who have earned call-ups to senior Lionesses,” he finished.
Player Progression
Since taking over Mo Marley in 2023, Coates presided over the advancement of multiple players to the Lionesses squad, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for successors to fill the roles has begun, with the aim to continue the development of the Women’s Under-23s setup in the coming years.