From Right-Wing Meme to Resistance Symbol: This Surprising Story of the Frog
This revolution won't be televised, but it could have amphibious toes and protruding eyes.
Additionally, it could include the horn of a unicorn or a chicken's feathers.
Whilst rallies against the government persist in American cities, protesters are utilizing the spirit of a neighborhood dress-up party. They have taught dance instruction, distributed treats, and ridden unicycles, as officers observe.
Mixing levity and political action – an approach researchers call "tactical frivolity" – isn't novel. But it has become a hallmark of protests in the United States in the current era, used by all sides of the political spectrum.
One particular emblem has emerged as particularly salient – the frog. It originated after a video of a clash between a protester in an amphibian costume and federal officers in the city of Portland, spread online. From there, it proliferated to demonstrations throughout the United States.
"There is much happening with that small inflatable frog," says LM Bogad, a professor at University of California, Davis and a Guggenheim Fellow who specialises in performance art.
From the Pepe Meme to Portland
It's hard to talk about demonstrations and amphibians without addressing Pepe, an illustrated figure embraced by extremist movements during a previous presidential campaign.
As the character gained popularity on the internet, its purpose was to express specific feelings. Subsequently, it was utilized to express backing for a candidate, even a particular image retweeted by the candidate personally, depicting Pepe with recognizable attire and hairstyle.
Images also circulated in certain internet forums in darker contexts, portrayed as a hate group member. Participants exchanged "unique frog images" and established cryptocurrency in his name. His catchphrase, "that feels good", became an inside joke.
However its beginnings were not this divisive.
Matt Furie, artist Matt Furie, has been vocal about his disapproval for how the image has been used. Pepe was supposed to be simply a "chill frog-dude" in this artist's universe.
Pepe debuted in an online comic in the mid-2000s – non-political and notable for a quirky behavior. In 'Feels Good Man', which follows Mr Furie's efforts to reclaim ownership of his work, he said his drawing came from his life with friends and roommates.
As he started out, the artist tried uploading his work to the nascent social web, where other users began to copy, alter, and reinterpret his character. As Pepe spread into the more extreme corners of the internet, Mr Furie sought to reject the frog, even killing him off in a final panel.
However, its legacy continued.
"This demonstrates that creators cannot own icons," explains Prof Bogad. "They transform and be reworked."
For a long time, the notoriety of this meme resulted in amphibian imagery were largely associated with conservative politics. This shifted recently, when a viral moment between an activist dressed in an inflatable frog costume and a federal agent in Portland captured global attention.
This incident occurred shortly after a decision to send military personnel to Portland, which was described as "a warzone". Demonstrators began to gather in droves outside a facility, just outside of a federal building.
Tensions were high and a officer used irritant at the individual, aiming directly into the opening of the costume.
The protester, Seth Todd, reacted humorously, remarking it tasted like "something milder". Yet the footage went viral.
Mr Todd's attire fit right in for the city, renowned for its unconventional spirit and left-wing protests that embrace the ridiculous – outdoor exercise, retro fitness classes, and nude cycling groups. The city's unofficial motto is "Embrace the Strange."
This symbol became part of in the ensuing legal battle between the federal government and Portland, which contended the use of troops was illegal.
While a judge decided in October that the administration had the right to send personnel, a minority opinion disagreed, referencing in her ruling the protesters' "propensity for donning inflatable costumes while voicing their disagreement."
"Observers may be tempted the majority's ruling, which accepts the government's characterization as a battlefield, as merely absurd," Judge Susan Graber opined. "But today's decision has serious implications."
The order was halted by courts subsequently, and troops withdrew from the city.
But by then, the amphibian costume had transformed into a significant symbol of resistance for progressive movements.
The inflatable suit was seen across the country at anti-authoritarian protests last autumn. There were frogs – along with other creatures – in San Diego and Atlanta and Boston. They appeared in rural communities and global metropolises like Tokyo and London.
This item was sold out on online retailers, and became more expensive.
Controlling the Visual Story
The link between Pepe and the protest frog – lies in the interplay between the silly, innocent image and serious intent. This concept is "tactical frivolity."
The tactic rests on what the professor calls a "disarming display" – frequently absurd, it's a "appealing and non-threatening" display that draws focus to a message without obviously explaining them. It's the silly outfit you wear, or the symbol you share.
The professor is both an expert on this topic and an experienced participant. He's written a book on the subject, and led seminars internationally.
"One can look back to historical periods – under oppressive regimes, absurd humor is used to express dissent a little bit and still have plausible deniability."
The idea of such tactics is multi-faceted, he explains.
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